Tom Marrett

DG new

Hello.

My name is Tom Marrett. I am an enthusiastic and forward thinking Designer from Manchester. My design skills predominantly lie in brand identity, concept development, image making, animation, illustration, print and typography. However my interest for the digital and interactive arts is growing and I'm constantly striving to learn something new.

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I have a keen eye for detail but most importantly a passion for all things design related and how to make an idea work.

In previous years I have worked as a designer/sign writer for a local printing firm where I gained valuable experience with little and large advertising campaigns. Here my role was to design and develop multiple brand identities, printed collateral, signage and install. Working within a small team, I had a key responsibility to oversee the design quality output through various channels. It gave me the passion and importance for something hand-made, a skill I try to carry through my own design practice on a regular basis.

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Currently I am freelancing with Wieden+Kennedy Amsterdam (to and fro), where I recently completed an eight month long intensive programme named 'The Kennedys'. Here we worked on various local city projects whilst also contributing to huge international pitches. After which, I was hired on a freelance basis as a Graphic Designer/Art Director. I am now on the hunt for my next new challenge, where I hope to expand my knowledge of corporate branding and design for print.

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I feel the work required at Desert Group would suit me perfectly, as I come from a multidisciplinary background and am skilled in many design mediums. I also love the buzz of working in a fast paced environment and believe I would bring something energetic and dynamic to a growing group like DG.

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I would relish the opportunity to come and help unify the Desert Group brands, not only to visually communicate exactly what each specific business encompasses, but to thoroughly connect the dots and help make DG’s presence future-proof and internationally recognised.

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After doing some research on the Desert Group identities, I was initially blown away by the vast amount of multi-faceted lifestyle services on offer. It’s clear that you are not only passionate about transforming the arid desert into a beautifully modern and intuitive landscape, you are also extremely conscious and in touch with the imminent need for green and sustainable projects in today's world.

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There is an abundance of brilliantly clear information for customers throughout all of DG’s individual websites and undoubtedly some stunning photography and visuals. However it didn’t take long before I felt slightly disoriented within the multiple sites and brand perplexities.

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It’s nice to see that a few of the avenues have fairly consistent (if somewhat dated) branding; Desert Group, Desert Landscape, Plantscape, Wahat Al Sahraa and Leisure are all sporting the tan coloured fern logo with a simple sans serif typeface. I presume these companies were branded at a similar time and are recognisable under the same umbrella.

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I feel Desert INK has by far the most up-to-date brand identity, it also boasts a visually pleasing, easily navigable website. The projects are professionally presented with a consistent and stylistic approach. In addition to this, I really enjoyed the ‘News’ tab within the site, a space to learn about current projects in the making and some personal studio updates. Generally speaking I think lots of ‘makers’ struggle to digitally display their process - especially when that is exactly what they pride themselves on and what differentiates them from the competitors. This is where the likes of Instagram and other social media tools flourish, allowing you to embrace the work-in-progress without turning your website into a blog. This could be something that I would be keen to explore as part of my assignment.

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I couldn’t find a website for Desert Turfcare, Desert Energy, Energy and House of Timber.

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 Overall, I feel there are inconsistencies within the brand and some aspects are overly complicated, such as too many variations of logos, colours and typefaces all thrown into the same mix, which subsequently confuses the audience. This however is an exciting opportunity to consolidate all the brands, bringing out the individual strengths to make them stronger, together. “The whole is greater than the sum of the parts.”

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Understandably, making the individual identities feel contemporary and dynamic is essential, whilst being synonymous with that brand, your strong history, and established visions. I am looking forward to working with a big group that is so well established in the region and I can see lots of opportunity to push the Desert Group’s identity to the next level.

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Below you will find some relevant work examples. Feel free to browse the rest of my website where you will find a wider range of work and please don’t hesitate to get in touch if you have any questions. I look forward to hearing from you!

 

International Network Amsterdam.

A full rebrand of formerly known ‘The Expatcenter Amsterdam’. They were looking for a new name along with a stylish and consistent family of logos. Each subtle difference in the logos were inspired by the architectural nuances of the individual areas.

 

Greater Manchester Arts Prize.

Logo, printed collateral and website design for a local arts competition organised by Greater Manchester Chamber of Commerce.

Various logo designs.

Cover design for a new monthly printed zine.

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